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Generra
http://www.generra.com
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As one of the greatest start-up stories of the 1980's, Generra imbedded itself into the American consciousness. A casual and complete lifestyle concept, the label has graced nearly every category at retail including men's, women's, accessories, kid's and footwear. Capturing its market with a style that ranged from basics to innovative fashion the brand also extended its reach by strong support from national consumer and trade advertising on a variety of media.
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